Corporate green initiatives are becoming a significant component of company business models. Here are four ways to enhance the promotion of your company’s green initiatives to stand out among competitors:
Be Specific About Your Sustainability Efforts
Today, more and more companies emphasize that they’re “environmentally-friendly,” but they never provide specifics on how they’re making a positive change to the world around us. Using vague terms won’t make your company stand out among the sea of competitors, so it’s vital to be specific about your cause rather than implementing trendy buzzwords throughout your content to sound impactful.
When promoting your company’s green initiative, it’s important to emphasize one or more of the following aspects:
- How much less of the environment’s sources are used (water, fuel, paper, etc.)
- How you’re limiting carbon emissions
- How many fewer toxic chemicals you’re using compared to competitors
- What environmental impact you’ve achieved and continue to achieve
Using media such as videos, images, and infographics to illustrate your environmental impact is a great way to resonate with potential customers. Through this collateral, you can promote it on your digital platforms, such as your website and social media profiles.
Establish a Long-Term Commitment to the Environment
Many companies start promoting their eco-friendly mission, but they rarely commit to it or follow it through. Standing by your sustainability efforts is vital and shows you’re passionate and committed to making a positive change to the environment. If you’re true to your mission, you must continue to make it a significant part of your business model.
Since seeking environmental change is trending in business and marketing strategies, it’s difficult to trust which companies are true to their mission. If you’re going to promote your eco-friendly efforts, it’s crucial to follow them through so your company doesn’t lose credibility. Throughout the years, many businesses have tarnished their brand image because they’re not committed to their sustainability efforts. If a company can’t stand behind their mission, how can potential customers trust that they’ll stand behind them?
A great way to promote your commitment to improving environmental performance is through storytelling. Telling the audience why you adopted those sustainability efforts to your business model and why you stand behind them demonstrates commitment; this makes your business more reliable and credible to current and future customers.
Make Digital Marketing Your Primary Source of Advertisement
There are many marketing routes to choose from, but not all of them are environmentally friendly. Digital marketing is a much more sustainable marketing strategy then other practices, such as direct mail or billboards. In addition to improving environmental performance, digital advertising is a much more cost-effective method as well.
Direct mail advertising is one of the most damaging marketing practices to our environment because it uses a lot of paper. However, it is one of the most effective marketing strategies for small businesses, and many rely on them for sales.
In a growing digital world, there are alternatives to coupon mailers. Email marketing is a great alternative to digital mail advertising for small businesses because they can still boost sales while eliminating paper waste.
Build Partnerships With Other Green-Focused Organizations
Collaborating with other green-focused organizations is a great way to promote your company’s sustainability efforts. This allows your company to promote their efforts, and they’ll promote yours to their audience in return—it’s a win-win situation. However, it’s crucial to partner with a company that’s credible and obtains the same values as you, so you don’t run the risk of tarnishing your company’s brand image.
At Air Power USA, we partner with manufacturing and industrial companies to help them optimize their facility’s energy systems. We’re proud of the measures we take to help our clients lower carbon emissions and reduce utility costs. Air Power USA is dedicated to developing and promoting a more sustainable world, and we want to help you do the same. Contact us today to let us be a part of your company’s sustainability efforts.